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When a sweet
iconic staple like Hostess Brands, with an 82-year track record eats the bitter
plate of bankruptcy, why would anyone open a pastry business, after the company’s
fall? For a New Orleans woman the answer was easy. “You just have to start,”
said Imani Ruffins.
Ruffins owns
Ruffins Faith Pastries LLC, an online dessert catering company she launched in
February, using her top secret personal recipes. No boxed cakes are allowed in
her kitchen. “I love cupcakes and at $3 each buying them became real expensive,
so I started baking my own,” said Ruffins. Consistent orders for specialty
cakes and muffins keep her phone ringing, creatively decorated apples also popular.
“I was baking for my family, trying different things and then a friend of a
friend asked me to bake and it kind of went around like word of mouth and my
business grew fast,” said Ruffins.
Photo courtesy of Imani Ruffins for Ruffins' Faith Pastries, LLC |
Photo courtesy of Imani Ruffins for Ruffins' Faith Pastries, LLC |
Moving into
2014, Ruffins plans to take another chance, expand her brand, and send a message
to her children. “I’m working with my brothers on a plan to start a food truck
business in New Orleans and we really want to work together and get our children
involved in the business,” said Ruffins.
For more
information, log on to www.FaithPastries.BigCartel.com
or e-mail Imani Ruffins at Faith_Pastries@yahoo.com.
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Leave a comment about this article and suggest other business owners you know have a great story to NewsHeels@gmail.com.